I conducted market research to define its B2B positioning, designed and developed a tailored WordPress e-commerce platform with international tax/delivery compliance, Stripe integration, and automated global shipping via Shippo, while also connecting the site to HubSpot CRM for seamless lead capture. Alongside technical development, I created marketing assets (leaflets, videos, images) and led digital campaigns—including SEO optimisation, targeted B2B email/LinkedIn outreach, and press releases—that boosted website organic traffic by 40% and increased lead generation by 5%. I hosted trade shows and built data-driven event strategies that drove a 40% rise in lead conversion and engagement.
Key contributions:
Designed and developed a custom B2B e-commerce theme in WordPress for Metasonixx Ltd.
Integrated HubSpot CRM and optimised customer flow from website to lead capture.
Configured international tax and delivery calculations, ensuring compliance for global sales.
Connected the platform to Stripe for secure payments.
Activated and implemented the Shippo API for international shipping automation.
Designed marketing assets (leaflets, images, and promotional videos) to support business development.
Delivered a user-centric, SEO-ready solution aligned with academic innovation and commercialisation goals.