I supported University of Sussex spin-outs by creating their digital presence. For Metasonixx Ltd, I conducted market research to define the B2B positioning and designed a tailored WordPress theme optimised for business customers. I then developed a B2B WordPress e-commerce website, ensuring a seamless buying experience and global scalability.
Key contributions:
Designed and developed a custom B2B e-commerce theme in WordPress for Metasonixx Ltd.
Integrated HubSpot CRM and optimised customer flow from website to lead capture.
Configured international tax and delivery calculations, ensuring compliance for global sales.
Connected the platform to Stripe for secure payments.
Activated and implemented the Shippo API for international shipping automation.
Designed marketing assets (leaflets, images, and promotional videos) to support business development.
Delivered a user-centric, SEO-ready solution aligned with academic innovation and commercialisation goals.