Built Sayop’s corporate website and e-commerce platform using WordPress + WooCommerce.
Expanded Sayop’s reach to large-scale online marketplaces such as Digikala, Torob, and Emalls, focusing on niche platforms tailored to the target country’s market.
Planned and executed SEO strategies to improve visibility and ran SEM campaigns via Google Ads.
Monitored analytics, optimised campaigns, and boosted qualified traffic and conversions by Google Analytics Universal/ Google Search Console and Google Tag Manager
Made the WordPress theme SEO-ready (technical SEO): Core Web Vitals optimisations, clean HTML semantics, lazy loading, image compression/WebP, minified assets, sitemap + robots.txt, canonical URLs, breadcrumb trails, metadata management, 404/301 handling, structured internal linking and implemented Schema (structured data)
Developed a custom WordPress plugin to connect the store with the CRM.
Automated workflows to:
Send SMS notifications to customers after purchase.
Push order data directly into the CRM.
Trigger automated customer journeys.
Reduce manual workload and improve customer experience.
Built a custom web-app CRM
Built a custom web-app CRM to manage the growing customer base and order flows.
Worked as the frontend developer in the CRM team, building the UI and ensuring smooth integration with backend logic.
Helped deliver a tailored CRM that improved sales management and operational efficiency.
About the company:
Sayop is a diversified holding company with departments in wind energy, solar energy, and industrial tools. I contributed to their digital transformation by building their online presence, automating workflows, and supporting marketing growth.