- Built Sayop’s corporate website and e-commerce platform using WordPress + WooCommerce.
- Expanded Sayop’s reach to large-scale online marketplaces such as Digikala, Torob, and Emalls, focusing on niche platforms tailored to the target country’s market.
- Planned and executed SEO strategies to improve visibility and ran SEM campaigns via Google Ads.
- Monitored analytics, optimised campaigns, and boosted qualified traffic and conversions by Google Analytics Universal/ Google Search Console and Google Tag Manager
- Made the WordPress theme SEO-ready (technical SEO): Core Web Vitals optimisations, clean HTML semantics, lazy loading, image compression/WebP, minified assets, sitemap + robots.txt, canonical URLs, breadcrumb trails, metadata management, 404/301 handling, structured internal linking and implemented Schema (structured data)
- Developed a custom WordPress plugin to connect the store with the CRM.
- Automated workflows to:
- Send SMS notifications to customers after purchase.
- Push order data directly into the CRM.
- Trigger automated customer journeys.
- Reduce manual workload and improve customer experience.
- Built a custom web-app CRM to manage the growing customer base and order flows.
- Worked as the frontend developer in the CRM team, building the UI and ensuring smooth integration with backend logic.
- Helped deliver a tailored CRM that improved sales management and operational efficiency.
- Tech stack: WordPress, WooCommerce, HTML, CSS, JavaScript, PHP
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